A travel company that curates itineraries according to the unique taste of a traveller. However, this most important part of their positioning wasn’t coming across in their previous branding. After realising the urgent need to rebrand and incorporate their USPs in their communication, they approached us for a brand new identity.
After thorough research and many explorations, we came up with the name ‘Journey Weavers’. The name suggests ‘weaving’ (a manual handicraft job) itineraries with love and care for journeys that one intends to take. The logo shaped as a ‘foot’ suggests that a journey of thousand miles begins with a step. Inspired by the name itself, the foot is weaved symbolising customisation of each journey.