Lovetobag handcrafts bags and clutches and is among the top in this industry in India. They supply to leading multi designer stores globally, a Fashion Week participant and a favourite among many Bollywood celebrities.
The client approached us when they realised that their brand needed a strategic approach and a redesign to be aligned and position it as a premium brand in the category. Based on market insights and research, we proposed a robust strategy along with a new brand identity and collaterals to pave the way for their further growth in the competitive market.
The basic concept was to create a symbol for the brand using the initials – L, T and B for easy and creative applications across various touch points.