GINSEP is a non-monetary initiative by the German Startups Association in collaboration with Bertelsmann Stiftung to strengthen and foster the German-Indian economic relations for startups. GINSEP – The German Indian Startup Exchange Program, supports both German and Indian startups in their efforts to not only understand but ultimately also be able to access the other country’s local ecosystem.
We were approached by Bertelsmann Stiftung to brand this event and our motif was inspired by the colours of the German and Indian flags. We created geometric design elements that was executed across all the event collaterals. The colour patterns represented the association of Germany and India and they were placed on white background to maintain balance and depict the premiumess of the event.