A malt-based health drink, Maltwin has a combination of the best of ingredients and gives direct competition to Horlicks, Bournvita and its likes.
When the client decided to go from B2B to B2C after 25 years of being in this business, we were signed off as their design partners for all their packaging and marketing collaterals. Since the ideal TG is relatively young, we created two characters – Brave & Bright. Brave & Bright are two ordinary kids, so that it is relatable, but after consuming Maltwin they become superheroes from within.
We let go of the typical orange/red colour in these kinds of brands, and kept blue as the primary colour for it to look not only attractive but premium as well.