Savepro

Gaindamull Hemraj Services, a 14-year-old financial advisory business was rebranded to Savepro to appeal to the younger audience of investors and encourage savings.

Elements of protectiveness and security were incorporated in the identity which is a reflection of the inherent values of the company. This was captured through the symbolic use of a shield protecting the ‘core’, which is an individual’s or a family’s saving, hence securing their future.