Vriti, a fashion brand that was started by a talented young designer a few years back. They are into contemporary fusion wear and decided to revamp their look. They were looking for a new identity that could do justice to their exquisite creations.
The logo concept is inspired by threads and hemming which is an indispensable part of making a garment.
The colour is bright yet mature and demonstrates energy and confidence of the women who wear Vriti’s clothing.